Sometimes, winning over a customer is about having
the right price and the right availability.
And other times, there’s more involved.
By paying close attention to these parts of the process, you can ensure that you’ll be seeing more bookings!
Why is your response rate so important? For two BIG reasons:
Early Bird Gets The Worm
Customer’s don’t have the ability to handle talking to more than 2 or 3 pros and looking at 2-3 different quotes at a time.
Analysis Paralysis is defined as:
“The state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.”
So, if you’re not getting a response back from your customer they’re probably already talking to more pros than they can handle. If those pros are doing right by the customer: engaging in conversations, asking and answering questions about the scope or work, and sending out detailed quotes you won’t stand a chance! You snooze, you lose.
Your Quality Score
The app rewards pros who are fast responders with more jobs.
The algorithms are looking for the best and most efficient way to be successful. Priority is given to those who respond fast, this includes: hitting “Discuss this job”, hitting “Reject” and providing your reason, as well as communication with the customer and putting out a quality quote.
A faster response gets you more jobs and more jobs get you more bookings. More bookings and a fast response rate get you a higher quality score and the cycle starts all over again.
I can’t stress enough how important this step is and how far a good, thorough quote will take you.
Making sure you explain to the customer “why this price” and “why this pro” are the most important things.
When explaining “why this price” to your customers in the description box of your quote, you are setting up an opportunity to make sure that everyone is on the same page. If there are any misunderstandings they can be made clear right off the bat, before you’ve bought materials and driven out to the job site.
Would you be willing to buy a sealed box for $100? How about $200 or $1500?
Neither would I! I would want to know what exactly is in that box before I give my money away. Same goes for your customers. Make it easy for them to book you by answering all the questions with a few sentences in the description box of your quotes. Tell them what they are getting for their money.
The description box is also where you can explain “why this pro”. Don’t forget to mention why you’re the best pro for the job, it never hurts to sell yourself a bit. After all, that is what you are selling. Your knowledge, your experience, your handy work – YOU.
Again, make it easy for them to press book. Customers want to know they’re making the right decision.
I urge you to think about your quotes and responses
Is there room for you to improve?
If you’re finding you’d like some extra coaching on how to implement some of these tactics, I will be more than happy to talk with you about how you can get more bookings!
Send me an email or reach out through Live Support in your app.